VP of Product Design | AI Integration Strategist | Empowering Elite Enterprise Teams
Designing at the intersection of user empathy and business impact — scaling high-performing global teams to transform complex financial journeys into intuitive, high-conversion experiences.
I translate ambiguous, high-stakes product challenges into intuitive, high-conversion platforms — with measurable outcomes to back them up.
I'm a practitioner of journey mapping, service design, and unhappy-path resolution, with a proven record leading enterprise-scale design systems.
I bridge design strategy with product, engineering, data, and analytics teams — aligning creative vision with business objectives to deliver at scale.
I champion design vision to C-suite leadership, guiding organizations through ambiguity toward decisions that put the customer first.
I have led digital departments from the ground up and managed 100+ concurrent projects. I prioritize empowering teams, mentoring talent, and translating business complexity into scalable platforms for C-suite stakeholders.
My expertise lies in resolving unhappy-paths and transforming multi-step financial user journeys into intuitive enterprise experiences via robust, atomic design systems and strict ADA/WCAG compliance.
I am a pioneer in AI-accelerated design workflows, having built corporate-approved AI markdown presets that integrate directly into the design pipeline, accelerating iteration and drastically cutting handoff times.
Artificial Intelligence · Design Systems · Productivity
Scaling consistent, on-brand output across 100+ concurrent projects without sacrificing quality or speed — while keeping design and engineering aligned on a platform serving millions of users.
Developed an AI preset integrating the full design system into a corporate-approved AI platform — presented to and championed with upper management, enabling rapid generation of mockups, prototypes, and design concepts with minimal prompting. Cut design-to-dev handoff time by up to 40%. Through iterative optimization of the machine-readable design system document, reduced AI token usage by up to 93% — dramatically lowering cost and latency at scale.
UX Strategy · Financial Services
Multiple fragmented entry paths — unsolicited offers, Prove Prefill, Inline Prequal, and partner prefill — created abandonment and inconsistency across a complex, multi-step credit card acquisition flow.
Consolidated all paths into a single, maintainable master acquisitions flow. Leveraged journey mapping and unhappy-path analysis to eliminate user loops and reduce abandonment across critical financial touchpoints.
Conversion Optimization · Data-Driven Design
Funnel analytics revealed significant drop-off at key steps in the balance transfer flow — a high-value product moment with direct revenue impact for a white-label platform serving millions of users.
Led end-to-end redesign with bank account transfer integration, using conversion funnel data to identify drop-off points and inform every design decision — from form architecture to error messaging.
Accessibility · Compliance · Enterprise Scale
A platform of 4,000+ screens with systemic accessibility gaps — requiring a scalable, repeatable compliance strategy that wouldn't bottleneck ongoing feature development.
Directed enterprise-wide ADA/WCAG compliance initiative integrated directly into an atomic Figma design system — establishing a repeatable standard that kept design and engineering aligned simultaneously.
I operate on trust and autonomy. I don't micromanage; I secure resources and clear blockers.
Mistakes are inevitable. What matters is taking absolute ownership and learning rapidly from them.
Design is not an agency that takes orders. I ensure my teams sit at the table with Engineering and Product from day one, sharing equal ownership of the product vision and maintaining a regular collaborative schedule to guarantee alignment and velocity.
I lead through guided autonomy—providing the structural oversight necessary for scale while giving my team the creative freedom to execute. I stay deeply engaged through strategic kickoff collaborations and targeted milestone reviews, but I prioritize giving my team the floor to present their own work. This ensures they don't just execute on design; they build the absolute ownership required to become independent leaders.
A burnt-out team cannot innovate. I intentionally cultivate a culture of fun and psychological safety. I want my team to genuinely look forward to coming to work, knowing they have the freedom to take calculated risks.
Converted to full-time Citibank employee following contractor engagement. Lead UX and AI-integrated Product Design strategy for a white-label credit card acquisition and servicing platform supporting 25+ retail partners. Manage cross-functional teams delivering 100+ concurrent projects that streamline complex multi-step financial user journeys, reduce friction, accelerate development cycles through AI-enhanced processes, and strengthen regulatory compliance.
Engaged through Photon Infotech, embedded full-time within Citibank's UX and Product Design organization. Led the white-label credit card acquisition and servicing platform supporting 25+ retail partners, directing delivery of high-impact digital experiences that enhanced usability, streamlined user journeys, and supported key business objectives.
Founded and led the digital marketing department for a full-service strategic communications agency serving B2B, B2C, and non-profit organizations. Oversaw development of innovative digital strategies across web, advertising, and brand — building the department from the ground up and managing external vendors, freelancers, and creative agencies across 24 years of concurrent campaigns.
Packaging Design Minor
A licensed Part 107 commercial drone pilot with an eye for the shot others walk past — aerial, landscape, and documentary photography from a vantage point most never reach.
